How to Use Product Mapping Triggers from Control Center to Klaviyo

How to Use Product Mapping Triggers from Control Center to Klaviyo

How to Use Product Mapping Triggers from Control Center to Klaviyo 

Figure 1.0
  1. Once logged in to Klaviyo, click on "Flows."

Figure 1.1
  1. Click on "Create flow."

Figure 1.2
  1. Click on "Build your own."

Figure 1.3
  1. Enter the name of the flow.
  2. Optionally select the tags from the dropdown.
  3. Click on "Create flow."

Figure 1.4
  1. Click on "All triggers."
  2. Choose "Added to list."

Figure 1.5
  1. Under Added to list, choose your product map rule list name.

Figure 1.6
  1. Optional: Add in profile filters.
    1. I.e., can specify any loyalty info such as purchase in last X time, # of points, etc.
  2. Click "Save."

​Figure 1.7

  1. This pop-up will populate with your product map list name; click "Confirm and save."

Figure 1.8
  1. Add in your actions.
    1. I.e., conditional splits, web hooks, email, SMS.

Figure 1.9
Notes
NOTE: Example of using a time delay after the Trigger. If you do not opt to put ANY time delay, once clicking on “update status,” this message will fire off immediately from the trigger action.
  1. If you opt in to put a time delay after your trigger, it will then fire off X number of days after you click “Update status.” For example, this time delay is set to 3 days. Once “update status” is clicked, the message will fire 3 days after the Trigger action.

Figure 2.0
  1. After creating your flow: Add past profiles; this gives you 2 options (see below).

Figure 2.1
  1. At the beginning: This will be ALL profiles that are already mapped to the rule at that specific time of firing off the message. Users who are added to the rule thereafter will not receive this message.
  2. Throughout the flow: This will trigger existing profiles at the specified time and then will also add new users to this flow over time, as they get mapped to the specified rule.
    1. Example use case: If you are running a long-term promotion or “rewards club” type of earnings, you’d want to enable this to ensure that any customer within those rule requirements can enter this flow. I.e., if you had a “cigar” club-based campaign, where you map cigar users to earn X rewards each time they buy cigars. You can introduce how it works over time, etc.