Ad Management In App Promotions

Ad Management In App Promotions

Overview 

To qualify for the Digital Data submission incentive, which is aimed at enhancing in-app engagement with Adult Tobacco Customers (ATCs) who are 21 years or older and the Altria Tobacco Operating Company (ATOC) offers, retailers must submit specific digital data metrics. These metrics should be tied to the retailer’s digital platform, and providing this data allows them to access the incentive rates associated with promoting tobacco products to qualified adult customers. 

Ad Management 

In the "Ad Management" section, you can run in-app digital advertisements for Altria Tier 3 products. These ads are only visible to Adult Tobacco Customers (ATCs) 21 years or older, in accordance with the applicable digital ad terms and conditions. Branded offers will appear in the top position under the tobacco category, as determined by AGDC, and are viewable exclusively by ATCs 21 and older on the retailer's digital platform. 

Reaching the In App Promotions Section 

To reach the "In App Promotions" section in Control Center, perform the following:  
  1. Step 1: Log into Control Center 
  2. Step 2: Choose Loyalty 
  3. Step 3: Choose Ad Management 

 

                          Figure 1.0 

 

Once you reach the In App Promotions page, the list of in-app promotions (digital advertisements) will be displayed.   
  1. On the In App Promotions page, click on "Add New." 
  2. On the Create In App Promotion page, enter the following fields:
    1. Name: Provide a clear and recognizable name for your AGDC in-app promotion campaign.
    2. Promotion Active: Set this to Yes or No, depending on whether the promotion is currently active.
    3. Helix Advertisement: Toggle this option to "Yes" or "No." If set to "Yes," an option to define the image size will appear below.


                                                                  Figure 1.1
    1. Select Size: Choose the appropriate image size for the campaign as specified by Altria. The size must meet the pixel requirements. 
                                                                                                Figure 1.2
    1. AGDC Ad ID: Enter the AGDC Digital Advertisement ID provided by ATC. This will be supplied by your Altria representative.
                                                                                                      Figure 1.3
    1. Promotional Period: Select the time frame during which the campaign will run. 

  1. Click "Manage Periods" to adjust existing periods or create a new promotion period.
  2. To edit a current promotion period, click the Edit button. 
                                                                                              Figure 1.4
  1. On the Edit Promotion Period page, make the necessary adjustments, then click "Update Period."
                                                                            Figure 1.5
  1. To add a new promotion period, click + Add New. 
                                                                                                                        Figure 1.6
  1. Enter the Period Name, Start Date, and Stop Date.
                                                                              Figure 1.7
  1. Click on "Save Period" to finalize. 
  2. Ad Link: Input the URL for the in-app promotion. Users who click on the link will be redirected, and the link will be tracked as part of the campaign. 

                                                                                                           Figure 1.8
  1. AGDC Product Types: Select the AGDC product categories that this campaign will be associated with. This selection is used after customers complete the EAIV survey from Altria. 
  2. Click on "Save & New" to add more in-app promotions.  
  3. To exit from the screen, click on "Save & Close." The in-app promotion will be added successfully. 
The customers can view this in-app promotion in the Loyal-n-Save application. 

NotesNote: Make sure AVT and EAIV verification is completed for that profile. 
  1. To view the promotion, sign into the Loyal-n-Save application.

Figure 1.9

  1. Select the store where the in-app promotional campaign is active.  

Figure 2.0 

  1. Scroll down and click on the "21+ Offers" option. 
  2. The promotional banner will be displayed on the top of the page, as shown below: 

                                           Figure 2.1 
  1. Once you click on the banner, it will take you to the manufacturer's coupon page. 

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