Trigger Points Campaign

Trigger Points Campaign

1. Overview  

Campaigns are fundamental to the Loyal-n-Save program, serving as the foundation for token allocation and redemption. The "Campaigns" module within the loyalty program offers the flexibility to design and execute a wide range of campaigns, each tailored to specific business goals, helping to maximize the overall benefits. These campaigns are strategically crafted to promote attractive deals or create token-earning opportunities, which in turn generate increased sales for targeted products. By leveraging campaigns effectively, businesses can not only engage customers more deeply but also encourage repeat purchasing behavior, enhancing both customer retention and revenue growth. Ultimately, campaigns are essential to fostering strong customer relationships and cultivating lasting loyalty within the Loyal-n-Save, driving long-term success for businesses.

The "Campaigns" module contains 4 different trigger types:


                                                                        Figure 1.0
  1. Open Ended
  2. Trigger Points
  3. Auto Trigger
  4. Raffle

2. Trigger Points Campaign  

This system works based on achieving a set goal, like a punch card system. When a customer purchases a certain number of items, they will receive a reward. Our system monitors progress internally by assigning point values to products in the Manage Campaign Filters section. When the total point value reaches a specific amount, the customer will be given a reward.   
 
Under the Trigger Points campaign, there are 4 different types of reward types. 

 

                                                             Figure 1.1

  1. Coupon: Customers can earn coupons as rewards for their purchases. These coupons can offer various types of benefits, such as a free item, a dollar amount off, or a percentage amount off, after the customer has purchased designated item(s).  
  2. Static Tokens: The Static Tokens reward allows customers to earn a set number of tokens when they buy certain products. Each product is assigned a fixed point value of 10. When customers reach the specified threshold, they receive a predetermined token reward. 
  3. Trigger Points Per Dollar Value - Coupon: This type of reward is a campaign strategy that allows customers to earn trigger points based on their spending. When they accumulate enough points to meet a specified threshold, they will receive a coupon as a reward. The accumulation of trigger points is directly linked to the total dollar amount the customer spends.
  4. Trigger Points Per Dollar Value - Tokens: In this campaign, customers earn trigger points for each dollar spent. These points build up with each purchase. Once a customer’s total trigger points reach a specified threshold, they receive tokens as a reward.
  1. Example cases for Trigger Points Per Dollar Value - Tokens:
    1. Spend $10 on Kellogg’s cereals to earn 500 tokens
    2. Trigger Points = 1
    3. Per Dollar Amount = 1.00
    4. Trigger Amount = 10
         Reason: Every dollar you spend, you earn 1 point, and you need 10 to reach the goal of 10 for the trigger amount. 
    1. Alternative Setup = 1 
    2. Trigger Points = 1 
    3. Per Dollar Amount = 0.50 
    4. Trigger Amount = 20

2.1 "Details" Tab

                                                                                          Figure 1.2
  1. Name: The campaign name acts as the main identifier, playing a key role in capturing customer attention. It will be prominently featured on both the website and mobile app, making it easy for customers to recognize and associate with the campaign. 
  2. Description: Explains the campaign rules to customers and will be visible on the website and mobile application. 
  3. Store Type: Select the store type where the purchase has been made.
    1. Store Only: Purchases only made within a store.
    2. Online Only: Purchases only made within the FTx Commerce site.
    3. Store & Online: Purchases made in both the store and online.
  4. Active: The Active setting in the Loyal-n-Save program gives you control over whether a campaign is running or not. This setting acts as a toggle to activate or deactivate the campaign. When marked as Active, the campaign becomes operational, allowing customers to participate and earn rewards based on their purchases. Once a campaign is set to Active, notifications will be sent to customers 30 minutes after activation, ensuring they are informed and can begin enjoying the campaign's benefits.
  5. Trigger On: 
    1. Trigger Value: Selecting this will enable the option to set the trigger value that must be reached for a campaign to be activated and for the customer to receive the associated rewards.  
    2. Store Visits: Selecting this will enable the option to set the number of store visits that the customer will require before the coupon is awarded. 
    NotesNote: If you select "Store Visits," the option to configure the campaign filters will be disabled/hidden.

     

                                                       Figure 1.3
    1. Trigger Value: This is a predetermined total point threshold that must be reached for a campaign to be activated and for the customer to receive the associated rewards. This value is calculated based on the points assigned to specific items within the campaign. The trigger value represents the cumulative total of points that a customer needs to accumulate by purchasing designated items to activate the campaign. Each item in the campaign has an assigned point value, contributing to the total points needed to reach the trigger value. 

     

                                                                                  Figure 1.4
    1. Store Visits: Specify the number of visits a customer needs to complete before receiving a coupon. For instance, on the 10th visit to your store, the customer would be awarded a 10% discount coupon. 

     

                                                                                  Figure 1.5
  6. Age Restricted Topics: Select age-restricted products; campaign alerts will only be going to age-verified customers. This option is used to ensure that certain campaigns are only accessible to customers who have been age verified. This is particularly important for products or promotions that are legally restricted to certain age groups, such as alcohol, tobacco, or adult content. By using the Age Restricted Topics feature, you can confidently promote age-sensitive products while adhering to legal requirements and maintaining responsible marketing practices.
  7. Tags: You can add or select tags from the drop-down list to identify and group each campaign. 

2.2 "Schedules" Tab   

 

                                                                                    Figure 1.6
  1. Campaign Start Date: Click and select the date on which the campaign starts. 
  2. Campaign End Date: Click and select the date on which the campaign ends.   

Daily Schedules   

  1. Use Schedule: Toggle Yes/No. Use this option to run this campaign as planned. By toggling this option to "Yes," an additional field called Campaign Schedules appears as shown below: 

 

                                                                       Figure 1.7


Here you can select the days and times on which you want the campaign to be active or inactive.  

2.3 "Options" Tab

                                                                                    Figure 1.8
  1. Cash Multiplier: The Cash Multiplier is a factor used to adjust the number of tokens a customer earns when making payments with cash. This multiplier can increase or decrease the tokens based on the campaign settings. 
    1. For Open Ended campaigns, the values specified in the Cash Multiplier section can modify the tokens earned by the customer. The multiplier can be set to reward customers with more tokens for paying with cash. It can also be set to reduce the number of tokens earned as a penalty for using cash.
    2. For Trigger Points and Raffle Campaigns, the cash multiplier values affect the customer’s rewards. The values influence the internal trigger points tracking system, impacting how points are calculated and tracked within the system but not directly altering the rewards customers see. 
NotesNote: If this value is not set at the Campaign level, customers will not earn tokens for the given campaign.
  1. Non Cash Multiplier: The Non Cash Multiplier is a factor used to adjust the number of tokens a customer earns when making payments with non-cash methods, such as credit cards, debit cards, or checks.
    1. For open ended promotions, the values specified in the Non Cash Multiplier section can adjust the tokens earned by the customer based on their payment method. The multiplier can reward customers with more tokens for using non-cash payment methods. It can also reduce the number of tokens earned as a penalty for using non-cash payment methods.
    2. For trigger points and raffle campaigns, the non-cash multiplier values affect the customer’s rewards. The values are used to calculate and track trigger points internally without altering the visible tokens earned by the customer.
Note: This value is for credit cards, debit cards, checks, or any tenders besides cash. If this value is not set at the Campaign level, customers will not earn tokens for the given campaign.
  1. Require Registration: This is initially configured based on your default global settings, but it can be adjusted to suit the needs of each specific campaign. When Require Registration is enabled, customers must take an extra step to either add or activate the campaign in their account. This action might involve signing up through the Loyal-n-Save portal or app, ensuring they are aware and actively choosing to participate.   
    1. Drop-down options: Use Global, Require Registration, or No Registration Required.   
  2. Early Registration Time: When Require Registration is enabled, you can choose a time limit within which the customer must add or activate this campaign to participate.
    1. Drop-down options: Use Global, No Preregistration, or 1 month through 9 months. 
       
                                                                                     Figure 1.9
  1. Campaign Image:
     Add an image to capture customers' attention and enhance the visual appeal of the campaign. Ensure the image has dimensions of 400px in width and 240px in height for optimal display.  
    InfoFTx AdPro: Get the most out of your campaigns! FTx AdPro, our user-friendly design tool that makes creating stunning visuals.
  1. Single Use: The Single Use setting allows you to control how often customers can earn rewards from a specific campaign. This setting can be toggled between "Yes" and "No," providing flexibility in how you want to manage the distribution of campaign benefits.
  1. Yes: When toggled to "Yes," here you can limit the earnings for the campaign.
  2. No: When toggled to "No," there are no restrictions, and customers can earn rewards from the campaign multiple times without any limit.  
  3. Options for Limits:
    1. Overall: The customer can earn rewards from this campaign only once in total, regardless of the time frame.
    2. Per Day: The customer can earn rewards from this campaign only once per day.
    3. Per Week: The customer can earn rewards from this campaign only once per week.
    4. Per Month: The customer can earn rewards from this campaign only once per month.
    5. Per Year: The customer can earn rewards from this campaign only once per year.
    6. Per Sale: The customer can earn rewards from this campaign only once per transaction or sale.

  1. Stackable: Toggle "Yes"/"No"
    1. Yes: If the Stackable toggle is set to "Yes," this means multiple campaigns can be applied to the same product during a single transaction. The customer can benefit from more than one campaign, increasing their potential rewards.
    2. No: If the toggle is set to "No," only one campaign will be applied based on a set priority. The system will choose the campaign with the highest priority (lowest number) and apply it, ignoring other campaigns.
  2. Priority: The priority defines the order in which the system applies campaigns when more than one campaign exists for the same product, and the stackable option is set to "No." The campaign with the highest priority (i.e., the lowest number, like 1) will be applied first.
NotesNote: By default, the Stackable toggle will be set to "Yes," and the Priority field will be hidden.

Priority Campaign Example: 
Imagine you have two campaigns targeting the same item:
  1. Campaign A: Rewards 2% on purchases, with a priority of 1.
  2. Campaign B: Rewards 1% on purchases, with a priority of 2.
  3. Both campaigns have the Stackable flag set to NO (meaning only one campaign can apply).
How It Works:
  1. Priority Determines Which Campaign Applies
    1. Since Campaign A (2%) has a higher priority (priority 1), it will be applied first.
    2. Campaign B (1%) has a lower priority (priority 2) and will only apply if Campaign A does not qualify.
  2. What If A Campaign Cannot Apply?
    1. If Campaign A (priority 1) is disqualified (e.g., due to purchase conditions not being met), then Campaign B (priority 2) will attempt to apply instead.
  3. Non-Stackable Rule
    1. Since both campaigns are set as non-stackable, once a campaign is applied, no other campaign can apply to the same item.
    2. This ensures only one reward is given per purchase.
What if Stackable is set to "Yes"?
  1. If a campaign has the Stackable flag set to "Yes," it will apply in addition to other active campaigns.
  2. For example, if both campaigns were stackable, the customer would receive both the 2% and 1% rewards on the same item.

                                                                                             Figure 2.0
NotesNote: When the Stackable option is toggled to "No," then set the Dollar Limit Type to Exclude If Under Min.
  1. Use Dollar Limit: The Use Dollar Limit setting allows you to control the number of rewards (tokens) a customer can earn based on defined dollar value and defined dollar limit type. This setting can be toggled between "Yes" and "No," providing flexibility in managing the campaign rewards.
    1. Toggle Yes / No:
      1. Yes: When toggled to "Yes," you activate the feature that sets a cap on the number of tokens a customer can earn based on the dollar value of their purchases.
      2. No: When toggled to "No," there are no restrictions based on spending, and customers can earn tokens without any dollar-based limits.
 
                                    Figure 2.1
  1. Dollar Limit Type:                                          
    1. Stop at Max Cap: Prevent the customer from accumulating tokens once they have reached the specified use dollar limit value for a campaign.
    2. Exclude If Under Min: Customers will not earn tokens if their spending amount is below the specified use dollar limit value for a campaign.
    3. Exclude If Over Max: Customers will not earn tokens if their spending amount exceeds the specified use dollar limit value for a campaign.
  1. Minimum match filter quantity: Defines the minimum item quantity required for campaign eligibility. This setting establishes the lowest number of items a customer must purchase to qualify for participation in the campaign.   
  2. Allow Cash Tender: Enabling cash tender ensures that customers who prefer to pay with cash are included in the loyalty program and can accumulate rewards like other customers.
    1. Toggle Yes / No: 
      1. Yes: When toggled to "Yes," this setting allows customers who pay with cash to earn reward tokens on their purchases.
      2. No: When toggled to "No," customers who pay with cash will not earn reward tokens on their purchases.
  3. Allow Non-Cash Tender: Enabling non-cash tender ensures that customers who prefer to pay with credit cards, debit cards, checks, or other non-cash methods are included in the loyalty program and can accumulate rewards.
    1. Toggle Yes / No:
      1. Yes: When toggled to "Yes," this setting allows customers who pay with non-cash methods (such as credit cards, debit cards, and checks) to earn reward tokens on their purchases.
      2. No: When toggled to "No," customers who use non-cash payment methods will not earn reward tokens on their purchases.  

2.4 "Coupons" Tab 


                                                                                    Figure 2.2

This is where you can create the coupon that you want your customers to receive after they complete the campaign.  
  1. Coupon Name: This will display the name of the coupon for internal identification and tracking.   
  2. Coupon Type:         
    1. Dollar Amount Off: Indicates a discount that provides a fixed monetary reduction on the total purchase amount. For example, a coupon might offer "$5 off" on a minimum purchase of $50 or "$10 off" on selected products. This type of coupon directly reduces the cost by the specified dollar amount, rather than applying a percentage discount. 
      1. Coupon Value: Enter the dollar amount off in the Coupon Value field. 
    2. Free Item: Selecting this coupon type allows customers to receive a specified item at no cost. 
    3. Percentage Off: A Percentage Off coupon type provides a discount based on a percentage of the total purchase amount or specific items. This type of coupon reduces the cost by a certain percentage, offering savings that scale with the purchase amount. 
      1. Coupon Value: Enter the percentage amount off in the Coupon Value field.   

 

                                                                   Figure 2.3

Header Name: The header name entered here appears below the product name on the products page. Text appears bold on the coupon. The max limit to enter a header name is 24 characters. You can add up to 3 header lines.  
  1. Text: This line(s) appears on the individual product page and on the coupon itself. The max limit to enter the text line is 24 characters. You can add up to 5 text lines.  
                                                                        Figure 2.4

  1. Expiration Type:   
    1. Never Expires: This indicates that the coupon does not expire.   
    2. Static Date: This indicates that the coupon has a designated expiration date and time (coupon expiration date & time). 
    3. Days After issue: This indicates that the coupon is valid only for the number of days mentioned.   
  2. Once Per Sale: This option controls the use of coupons during a single transaction. You can toggle this feature using the Yes/No switch.
    1. Yes: When set to "Yes," only one coupon can be used per transaction.   
    2. No: When set to "No," a warning message will appear as shown below, prompting you to proceed with unlimited coupons.  

 

                                                                        Figure 2.5
  1. Click on "Proceed With Unlimited" to enable the option for specifying the Max Coupons Per Sale.
  2. Max Coupon Per Sale: This setting defines the maximum number of coupons a customer is allowed to redeem during one sale/transaction at the point of sale (POS). If set to zero, no limit is applied. The customer can use all eligible and available coupons in one transaction. Example: If a customer has 5 coupons earned, they can apply all 5 during checkout.
  3. You can then enter the desired number of coupons to be used in a single transaction. 
  4. Expiration Notification: Sends push notifications to the customer 10 days prior to the coupon's expiration date. 
    1. Yes: When set to "Yes," push notifications are enabled. 
    2. No: When set to "No," push notifications are not permitted. 
In the Trigger Points campaign type, if you have selected "Static Token" as the reward type, you also need to specify the following field: 

 

  

                                                                                          Figure 2.6


Token Reward: Set the number of tokens that will be awarded to the customer when the campaign is activated. This activation occurs when the customer's accumulated points from the specified items on the Whitelist reach the predefined Trigger Value. The Whitelist Point Values and the Trigger Value are key factors in setting off the campaign, ensuring that only the intended purchases lead to the reward. 


In the Trigger Points campaign type, if you have selected "Trigger Points Per Dollar Value - Coupon" as the reward type, you also need to specify the following fields: 

 

  

                                                                           Figure 2.7

Trigger Points: This field represents the number of points a customer earns toward achieving a predefined Trigger Value in a campaign. This field is used primarily for internal tracking and management of a customer's progress in the campaign. Trigger Points are the individual units of measurement used to track the customer’s progress towards the campaign’s Trigger Value. For every qualifying action or purchase made by the customer, a certain number of Trigger Points are awarded based on the campaign's rules.  
  
Per Dollar Amount: The Per Dollar Amount option shows how much a customer needs to spend in dollars to earn Trigger Points. For example, if the setting is 1 Trigger Point for every $0.50 spent, then for each $0.50 a customer spends, they will earn 1 Trigger Point toward reaching the Trigger Value. 
 
When a retailer creates a Trigger Points Campaign, it is essentially setting up a reward type where customers earn coupons when certain conditions are met (such as spending a specific amount or purchasing products). 

2.5 Coupon Settings Lock After Campaign Activation 

Once the campaign is created, activated, and goes live, if any customer is rewarded with a coupon, the Coupon Type (e.g., free item, a dollar amount off, or percentage amount off) and the Coupon Value (e.g., $5 off) become non-editable. 

 

                                                                                    Figure 2.8

This is crucial for ensuring fairness and consistency. If one customer receives a particular coupon for their transaction, all other customers should receive the same offer during the campaign's duration. By locking these settings, the retailer avoids the risk of accidentally providing varied coupon types or values to different customers, which could lead to dissatisfaction or confusion. 

The lock ensures uniformity, so no customer feels they are being offered a lesser deal than someone else for completing the same qualifying actions. For example, if the original offer was for a $10 off coupon, a customer later in the campaign wouldn't receive just $5 off by mistake due to an accidental change in the settings. 
Alert
If you require edits on this field, please contact FasTrax Support.
For instance, if a retailer made an error in setting the coupon value too high or too low, or if market conditions change and they need to adjust the offer, the FTx Admin can step in and make these modifications on behalf of the retailer.

Before the campaign goes live and customers are rewarded, the retailer has the flexibility to configure or adjust the Coupon Type and Coupon Value freely. This allows them to test different reward strategies, ensuring the offer aligns with their marketing goals and budget.

2.6 "Marketing" Tab   

Marketing Refinement Options 
In this section, you can tailor the approach for the customer segments targeted by this campaign. The settings below will determine the initial recipients of the notification, while the content will still be displayed to all customers at the bottom of the lists where priority is applied. 
  1. Manage Interests: Assign content to align with the interests of the customers being targeted by this campaign.  

 

                                                                                                      Figure 2.9
  1. Selection Type: All / Custom (Manage) 
  2. Custom:   
    1. Click on the "Manage" button.
    2. Select item(s) from the Results list.   
    3. Click on the Right Arrow button to bring them over to the selected list. 
    4. Click "Apply."   
  1. Assign By Gender: Select the gender of the targeted customers or set it to "All Genders" to assign the content to all gender types.  

  

                                                                                                      Figure 3.0
    1. Assign Gender: All Genders / Male Only / Female Only   
  1. Assign by Location: Select the store location based on which the content will be assigned.  

 

                                                                              Figure 3.1
  1. Select Locations: All / Custom (Manage)   
  2. Custom:   
    1. Click on the "Manage" button. 
    2. Select which location you want this campaign to run.
    3. Click on the Green Arrow button to bring them over to the selected list. 
    4. Click "Apply."
  1.  Assign by Location Group: Assign content according to the location group(s) targeted by this campaign.  

  •  

                                                                    Figure 3.2
  1. Select Location Group: All / Custom (Manage)   
  2. Custom:   
    1. Click on the "Manage" button. 
    2. Select which location group you want this campaign to run.   
    3. Click on the Green Arrow button to bring them over to the selected list. 
    4. Click "Apply."   
Location groups can be created in the Control Center. The path is 
  1. Assign by Age: Select the age or the age range based on which the content will be assigned.      

 

                                                                                          Figure 3.3

  1. All Ages: Selecting this will target all age groups.  
  2. By Specific Age: Selecting this will target only the specified age group. 
  3. By Age Range: Selecting this will target the age group of the specified range.  
    • Disable E-mail Notification: Toggle On/Off. By default, this option is set to Off. You can set it to On if you wish not to send email notifications to the customers. 


 

                                                                                                            Figure 3.4
  1. Assigned By State: Select the state from the drop-down list based on which the content will be assigned.   

 

                                                                                     Figure 3.5
    1. Click on the "Add State" button.  
    2. Select "State" from the drop-down menu.  
  1. Assign By City: Select the city from the drop-down list based on which the content will be assigned.   

 

                                             Figure 3.6
    1. Click on the "Add City" button.  
    2. Select "City" from the drop-down menu. 
  1. Assign By ZIP: Select the zip code from the drop-down list based on which the content will be assigned.  

 

                                             Figure 3.7
  1. Click on the "Add ZIP" button.  
  2. Enter the zip code in the textbox. 

3. Manage Campaign Filters  

Campaign filters are used to determine which products are valid in the campaign to trigger reward tokens. Use any combination of blacklists and whitelists as needed. However, a specific type can only have one blacklist or whitelist, and they cannot be combined in the same type.
  1. Reward Tokens Earned can either go to the trigger balances of the Trigger Points, campaigns, or they can be directly awarded into the customer's balance.
  2. When blacklist(s) are engaged, the preferred token value will need to be designated for All Other Items that will receive the Static Token reward.
  1. Whitelists – Items you want to include.  
  2. Blacklists – Items you want to exclude. 
By default, All Items is used when no other lists are set up. It is recommended that at least one blacklist or whitelist be defined on each campaign. The blacklist and whitelist cannot be used together for the same type. However, you can have a Department Whitelist and Item Blacklist working together.  

 
                                                                Figure 3.8


A combination of blacklists and whitelists is available from the Add Filter drop-down list:  
  1. All items   
  2. Item Whitelist or Item Blacklist   
  3. Department Whitelist or Department Blacklist   
  4. Category Whitelist or Category Blacklist   
  5. Manufacturer Whitelist or Manufacturer Blacklist   
  6. Brand Whitelist or Brand blacklist   
  7. Tag Whitelist or Tag Blacklist   

 

                                                                  Figure 3.9
  1. Select a filter from the drop-down.
  2. Then, click on "Add Filter." The "Manage" button will appear.
  3. To add items, click on the "Manage" button. 
  4. Select item(s) from the Results list.  
  5. Click on the Right Arrow to move the items to the selected list.  
  6. Click on "Apply."  
NotesNote: The option to configure the Manage Campaign Filters will be hidden/disabled for Auto Trigger campaign type. 

4. Campaign Requirements

With these requirement types, you can fine-tune how different marketing campaigns interact with each other through specific requirement types. This allows for a strategic approach to running multiple campaigns simultaneously, ensuring they complement rather than conflict with one another. In essence, these requirement types provide you with the flexibility to design a cohesive and strategic marketing plan within the Loyal-n-Save program, enhancing customer experience and maximizing campaign effectiveness.  


                                                                   Figure 4.0 
Campaign Requirement Type   
  1. None: This setting indicates that the campaign has no specific prerequisites or conditions for a customer to participate. Any customer can join and benefit from the campaign regardless of their engagement or status with other campaigns. This is the most straightforward type of campaign with no dependencies or restrictions.   
  2. Require: When this rule is activated, the campaign will only be accessible to customers who have either completed or earned rewards from one of the campaigns listed in the Manage Campaigns section. For instance, if the campaign listed below is Open Ended and the customer has accumulated any balance, or if the campaign listed below is a Trigger Points campaign and the customer has received any rewards from it, then the customer will become eligible to participate in this new campaign. This ensures that only those customers who have engaged with certain previous campaigns can join this one, creating a tiered or progressive campaign structure. 
                                                      Figure 4.1
  1. Exclude: When this rule is activated, the current campaign will be prevented from running if any of the campaigns listed under Manage Campaigns have been initiated or triggered. Specifically, if a campaign listed below is Open Ended and has accrued any balance, this will block the current campaign from being processed. If a campaign listed below is a Trigger Points campaign (previously referred to as "Tokens Earned") and it has issued any rewards, this will also prevent the current campaign from running.
                                                      Figure 4.2


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