Email Campaigns

Email Campaigns

1. Overview 

An Email Campaign refers to a strategic marketing initiative where businesses send targeted emails to their customers to promote deals, offers, or other relevant content. These campaigns are designed to engage customers by delivering personalized and valuable information directly to their inboxes. 

The key points from the content you provided highlight the following: 
  1. Promotion Notification: Email campaigns are used to inform customers about ongoing or upcoming promotions. This keeps customers in the loop and encourages them to take advantage of special offers. 
  2. Personal Connection: These campaigns create a more personal connection with customers by delivering content that is relevant to them. Personalized emails can make customers feel valued and increase their likelihood of engaging with the brand. 
  3. Direct Reach: By sending emails directly to customers, businesses can ensure that their promotional content is seen by the intended audience, making it a direct and efficient method of communication. 
  4. Maximizing Program Effectiveness: Utilizing email campaigns enhances the impact of the Loyal-n-Save Program by ensuring that customers are consistently informed and reminded of the benefits available to them, which can lead to increased engagement and loyalty. 

1.1 Key Features 

Some of the key features of Email Campaigns are as follows: 

Updating Customers on New Items in Your Store 

  1. Purpose: This feature allows businesses to inform customers about the latest products added to their inventory. Whether it’s a new product line, seasonal items, or limited-time offerings, keeping customers updated on new arrivals encourages them to visit the store or website to explore these options. 
  2. Benefit: Customers who are interested in staying up to date with the latest trends or who are looking for specific new products will appreciate this information. It can lead to increased foot traffic or online visits, boosting sales and keeping customers engaged with your brand. 
Example: If a retail store introduces a new collection of clothing, an email campaign can highlight these new items, perhaps with eye-catching images and descriptions, prompting customers to check them out. 

New Reward Notifications 
  1. Purpose: This feature is designed to notify customers when they have earned new rewards through their participation in the Loyal-n-Save Program. These rewards might be points, discounts, or exclusive offers that customers accumulate based on their purchases or engagement with the program. 
  2. Benefit: Keeping customers informed about their rewards helps maintain their interest and excitement about the program. It serves as a reminder of the benefits they are earning and motivates them to continue shopping or engaging with the brand to unlock further rewards. 
Example: After a customer makes a purchase and earns loyalty points, an email campaign could automatically notify them of their new point balance and the rewards they are eligible to redeem. This prompt could also include suggestions on how to use those rewards, like applying a discount on their next purchase. 

New Campaigns Notifications 
  1. Purpose: This feature is used to inform customers about newly launched promotional campaigns that offer unique benefits or discounts to participants. 
  2. Benefit: Timely notifications about new campaigns ensure that customers are aware of opportunities to save money or gain extra value from their purchases. It drives participation in the campaigns and encourages customers to take advantage of time-limited offers. 
Example: If a store launches a summer sale with discounts on outdoor gear, an email campaign can announce the start of this promotion, providing details on the discounts available and the duration of the sale. Customers who might be in the market for such items will be motivated to shop during the campaign period. 

2. Reaching "Email Campaigns"  

To reach "Email Campaigns," perform the following:   
  1. Step 1: Log into Control Center  
  2. Step 2: Choose Loyalty  
  3. Step 3: Choose Email Campaigns 


 

     Figure 1.0 

Once you select "Email Campaigns," you will be redirected to the dashboard where the list of email campaigns is displayed as shown below: 

                                                                                                                        Figure 1.1

The Email Campaigns dashboard displays the following details: 

Item Name (Campaign Name) 
  1. Description: This column displays the name of the email campaign. The name is typically descriptive, reflecting the purpose or theme of the campaign. 
  2. Purpose: It helps users quickly identify and differentiate between multiple campaigns, especially when managing several at once. 
Active (Yes or No) 
  1. Description: This column indicates whether the email campaign is currently active or inactive. 
    1. Active (Yes): The campaign is live, meaning it's currently running, and emails are either being sent out or are scheduled to be sent. 
    2. Inactive (No): The campaign is not live, which could mean it hasn’t been launched yet, has been paused, or has already ended. 
  2. Purpose: It allows users to see immediately which campaigns are currently operational and which are not. 
Send Status (Unsent, Queued, Sending, Sent, Failed) 
  1. Description: This column shows the status of the emails within the campaign. 
    1. Unsent: The campaign has been created, but emails have not yet started to be sent. 
    2. Queued: The emails are lined up and ready to be sent at a scheduled time. 
    3. Sending: The process of sending the emails is ongoing. 
    4. Sent: All emails in the campaign have been successfully sent to the recipients. 
    5. Failed: An error occurred, and some or all emails were not successfully sent. 
  2. Purpose: It helps users monitor the progress of their email campaigns and quickly identify any issues that need attention, such as failed sends. 
Created 
  1. Description: This column displays the date when the email campaign was initially created. 
  2. Purpose: It provides a timeline reference, helping users track the age of the campaign and manage campaign cycles effectively. 
Updated 
  1. Description: This column shows the most recent date when any modifications were made to the email campaign. 
  2. Purpose: It allows users to track when the campaign was last edited, which can be important for ensuring that the most recent updates are being utilized, such as changes in content, scheduling, or target audience. 
Actions (View, Delete, Modify) 
  1. Description: This column provides quick access to different actions that can be taken on the campaign. 
    1. View: Allows the user to view the details and performance metrics of the campaign. 
    2. Delete: Enables the user to remove the campaign from the dashboard. This is typically used for campaigns that are no longer needed. 
    3. Modify: Gives the user the option to edit the campaign, including changing its content, schedule, or other parameters. 
NotesNote: Option to modify is available only for the campaigns that are unsent.  
Purpose: These action buttons make it easy to manage and update campaigns directly from the dashboard, providing quick and intuitive control over the campaign lifecycle. 

3. Creating an Email Campaign 

To create an email campaign, follow these steps: 
  1. Navigate to the Email Campaigns page.


                                                                                                                               Figure 1.2
  1. Click on "Add New" to begin creating a new campaign. 

                                                                                                                                           Figure 1.3
  1. Enter a unique name for your campaign in the provided field. 

3.1 Template 

Configure the Template Settings: 


                                                      Figure 1.4


  1. Email Subject: 
    1. Enter the subject line for your email. This will be the first thing your recipients see. 
  2. Campaign Status: 
    1. Use the toggle to set the campaign status: 
      1. "Yes" to activate the campaign immediately. 
      2. "No" to save the campaign for future use without making it live. 
  3. Choose Template: 


 

                                                                 Figure 1.5 
  1. Select a template from the available options that best fits your promotion. 
  2. Click "Choose" to preview the template.  

Preview and Modify the Template: 



                                                             Figure 1.6

  1. If you wish to select a different template, click on "Change Template." 
  2. If satisfied with the current template, click on "Modify Template" to customize it further. 
  3. Once you click on "Modify Template," a new window will open, allowing you to configure the template settings. 


       

                                                                             Figure 1.7

Customize the Template: 
  1. Blocks Tab: 
    1. Use the drag-and-drop feature to arrange blocks within your template. 
    2. Alternatively, hover over a block and click on "Add" to include it in the template.  


 

Figure 1.8 

  1. Gallery Tab: 
    1. Add images to your email template by dragging them into the Gallery. 
    2. Organize your images by creating folders in the Image Gallery for easy access. 


 

Figure 1.9 

  1. Content Tab: 
    1. Customize the image/text blocks, show/hide title, buttons, and images.  
    2. Increase/decrease the image size/height. 
    3. Add links to the images and buttons.  
    4. Design your social media content by customizing icons (shape, size) and adding social media links. 
    5. You can also choose to show or hide specific icons. 
NotesNote: Options on the left pane change according to the content you select on the template.  


 

 Figure 2.0

  1. Style Tab: 
  1. Adjust the font style, text color, and text size.
  2. Align elements such as titles, paragraphs, and buttons to fit your design preferences. 

 

                                       Figure 2.1                   

When you hover over a block in the template editor, several options become available: 


                                                                                           Figure 2.2
  1. Move Block: Click and drag the handle to reposition the block within the template. 
  2. Move Up: Click to shift the block one step up. 
  3. Move Down: Click to shift the block one step up down. 
  4. Switch Variant: Change the block's variant by clicking this option. 
  5. Duplicate Block: Click to create a copy of the block. 
  6. Delete Block: Click to remove the block from the template. 

3.2 Sending a Test Email 

  1. Send a Test Email: In the top right corner, you'll find an option to send a test email, allowing you to preview the campaign before it reaches your customers. 
  2. Enter the Test Email Address: Click on icon, then enter the email address where you'd like to receive the test email. 

 

        Figure 2.3

  1. Confirm and Send: After entering the email address, click OK. The test email will be sent to the address provided for your review. 

3.3 Preview & Download Email Template 

In the top right corner, you'll find an option to preview and download the email template, giving you a true sense of how the email campaign will appear. 

Preview the Template: 
  1. Click on the  icon to open a preview of the email template. 
Download the Template: 


                                                                               Figure 2.4 

In the preview window, click the "Download" button. An HTML file will be downloaded to your device. Open the file to view the final design of your template. 

4. Marketing 

Marketing Refinement Options

This section allows you to fine-tune the reach of your email campaign by tailoring it to specific customer segments within the Loyal-n-Save program. These settings determine who will initially receive notifications about the campaign, though the content remains accessible to other users in lower-priority listings. 

Manage Interests 

Customize the target audience based on specific interests to enhance campaign relevance. 
  1. Selection Type: Choose between reaching all users or a custom-selected group based on their interests. 

                                                                            Figure 2.5                                                                                                  
  1. All: The campaign will target all users, regardless of their specific interests. 
  2. Custom: When "Custom" is selected, a "Manage" button will appear, allowing you to configure and select specific interests that align with your campaign goals.  
Assign by Gender 
Direct your campaign content towards a specific gender or keep it broad to include all users. 


 

  Figure 2.6

  1. Assign Gender: Choose the target gender for your campaign. 
    1. All Genders: The campaign will be visible to all users, regardless of gender. 
    2. Male Only: The campaign will target only male users. 
    3. Female Only: The campaign will target only female users. 
Assign by Location 
Target your campaign based on the geographical location of your stores, ensuring relevance to local customers. 

                                                                                     Figure 2.7
  1. Select Locations: Decide whether the campaign should be visible across all store locations or customized to specific locations. 
    1. All: The campaign will be assigned to all store locations. 
    2. Custom: Allows you to select specific store locations that the campaign will target. 
Assign by Location Group 
Further refine your audience by selecting specific location groups that align with your campaign strategy. 

                                                                              Figure 2.8
  1. Select Location Group: Choose whether the campaign should target all location groups or be customized. 
    1. All: The campaign will be assigned to all location groups. 
    2. Custom: Enables selection of specific location groups for targeted outreach.  
Assign by Age 
Ensure your campaign resonates with the right age demographic by assigning content based on users' ages. 

                                                                                       Figure 2.9                                                                                    
  1. Select Age: Choose how the campaign will be targeted based on age criteria. 
    1. All Ages: The campaign will be visible to users of all ages. 
    2. By Specific Age: Target users of a specific age group. 
    3. By Age Range: Customize the campaign for a specific age range to better align with your target demographic.  
Assigned By State  
Select the state from the drop-down list based on which the content will be assigned. 

                                                                                           Figure 3.0
  1. Click on the "Add State" button.  
  2. Select "State" from the drop-down menu.  
Assigned By City 
Select the city from the drop-down list based on which the content will be assigned.  



                                                                                           Figure 3.1
  1. Click on the "Add City" button.  
  2. Select "City" from the drop-down menu.   
Assigned By Zip  
Select the zip code from the drop-down list based on which the content will be assigned.  

                                                                                     Figure 3.2
  1. Click on the "Add Zip" button.   
  2. Enter the zip code in the textbox. 

5. Altria Options 

This section allows you to customize all settings related to Altria Group Distribution Company (AGDC) promotion periods for your email campaign. These settings are essential if you are participating in Altria's Tier 3 AGDC program and need to meet their optional email incentive requirements. The Altria email marketing incentive is specifically designed to boost awareness and engagement among Adult Tobacco Customers (ATCs) who are 21 years or older. 

Compliance with ATOC Campaign Requirements 
When deploying Altria Tobacco Operating Company (ATOC) email campaigns, it's crucial that these communications are sent only to age and identity-verified ATCs aged 21 and older. Additionally, you must provide all relevant digital data as outlined in the AGDC Digital Data and Retail Reporting Requirements. This includes reporting by loyalty ID associated with these email campaigns at a frequency and through a process specified by AGDC. 

Altria offers an email marketing incentive of $0.003 per scan data transaction with a loyalty ID, paid on a quarterly basis. To qualify for this incentive and participate in Digital Data submission, a retailer must: 
  1. Sign the DTP (Digital Tobacco Program) Agreement at Tier 3. 
  2. Complete the Tier 3 Option Election Form. 
  3. Adhere to the marketing requirements of Tier 3 as they relate to digital ads. 

5.1 Altria Marketing Options 

Promotional Period 
Define the promotional period during which the campaign will be active. 
  1. Selection Process: Choose an existing promotional period or create a new one. 
  2. To create a new promotional period, click on "Manage Periods." 

                                                               Figure 3.3 
                                                                                   
  1. In the Manage Promotion Periods window, click on "Add New." 

                                                                                     Figure 3.4
  1. Enter the Period Name, Start Date, and Stop Date. 
  2. Click on "Save Period" to finalize the new promotional period.  

                                                                                           Figure 3.5

Additional Options


                                                                                     Figure 3.6


 AGDC Ad ID: Enter a link associated with the email campaign. This link will be used to track activity metrics in AGDC submissions. 

  1. AGDC Product Types: Select specific product types from Altria that will filter your email list. This filter applies to users who have either completed relevant survey options or have a purchase history for the selected product types. 

5.2 Schedule 

Schedule Your Campaign: 
With this feature, you can precisely plan when your email campaign will be sent to all eligible recipients. By scheduling your campaign, you ensure that your message reaches your audience at the optimal time, maximizing engagement and response rates. Whether you're targeting a specific time zone or coordinating with other marketing efforts, scheduling gives you the control to deliver your campaign when it’s most effective. 

Schedule Time: 
Choose the specific date and time you want your email campaign to be sent out. This allows you to align your messaging with key moments, such as promotions, events, or peak engagement times. It's important to note that the campaign will only be sent at the scheduled time if it is set to "Active." If the campaign remains inactive, the scheduled send time will not trigger, and your emails will not be delivered until the campaign status is updated to active. 

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